Whether it involves furniture, fashion, packaging, or industrial objects, the shape and manufacturing process can be protected through a range of legal tools: copyright, design rights, patent law, trademark law, trade secrets, and more.

Yet creators, designers, artisans, engineers, and even legal professionals too often overlook the variety of options available to effectively protect and enhance the value of their creations.

Without a tailored protection strategy, the risk of disputes is significant.

The rise of AI - bringing both opportunities and challenges - further complicates these issues, especially regarding ownership of rights, data usage, and freedom to operate and commercialize results.

On March 6, 2025, the firm organized a roundtable discussion to address the precautions that should be taken to protect and leverage artistic and industrial creations in a constantly evolving environment.

Following the presentation of the legal aspects by our team of attorneys-at-law and trademark attorneys, Laurence Schardt, Floriane Codevelle, Pascaline Vincent, Marianne Gabriel, Juliette Dionisi, Justine Carton and Nathan Audinet, exceptional guest speakers Mélodie Baschet, Julie Dorffer, Claire Fauchille, Martin Huyn, Anne-Sophie Gruel and Sophie Leote generously shared their expertise and experiences.